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Area Sales Manager (ASM)
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Area Sales Manager (ASM)
  • Aorta Laboratories
  • HQ Patna
  • 1
  • Hiring now
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Job Description

Aorta Laboratories Private Limited has an opening within its Sales function for the position of Area Sales Manager (ASM) in the Consumer Product Division. This is a leadership role responsible for driving commercial strategy, achieving primary and secondary sales targets (sell-in and sell-out), and expanding market presence within the assigned territory.

The ASM will be accountable for leading and developing the field sales team, strengthening channel partnerships, ensuring effective market execution, and contributing to the acquisition of new key customers. The role requires 2–5 years of relevant experience, preferably in FMCG, pharmaceutical, or allied consumer-focused industries. The position is based in Patna, Bihar, with responsibility for managing General Trade.

Job Responsibilities

  • Achieve Annual Operating Plan (AOP) targets for primary and secondary sales across assigned brands and SKUs.
  • Develop and execute market strategies to drive revenue growth, identify opportunity gaps, and ensure effective implementation through the sales team.
  • Recruit, train, manage, and motivate a team of Business Development Executives (BDEs) to deliver consistent performance.
  • Collaborate closely with internal stakeholders including Sales, Marketing, Merchandising, Finance, and Key Account teams to align business objectives.
  • Manage distributor and channel partner relationships to ensure healthy ROI, effective coverage, and operational efficiency.
  • Plan and execute channel expansion, distributor development, and new-town market entry initiatives.
  • Ensure adherence to merchandising standards, planograms, and brand visibility norms to maintain strong in-market presence.
  • Conduct monthly and quarterly sales forecasting for key brands and SKUs to support supply planning and optimal execution.
  • Monitor market execution, track performance metrics, and implement corrective actions where required.

Key Deliverables

  • Consistent achievement of primary and secondary sales targets.
  • Development, training, and retention of high-performing BDEs.
  • Expansion into new geographies and strengthening of business development initiatives.

Key Competencies

  • Proven experience in General Trade sales, preferably within FMCG, pharmaceutical, or consumer healthcare sectors.
  • Strong leadership and people management capabilities.
  • Strategic thinking with hands-on execution ability.
  • Excellent communication, negotiation, and stakeholder management skills.
  • Strong analytical skills for forecasting, planning, and performance tracking.

Team Size

  • Direct management of 5 Business Development Executives (BDEs).

Key Relationships

  • Internal: Sales, Marketing, Merchandising, Finance/Controller, Key Account Managers (KAMs).
  • External: Distributors, Retailers, Channel Partners.

Role Details

  • Role: Area Sales Manager (B2C)
  • Industry Type: Beauty & Personal Care / Consumer Healthcare
  • Department: Sales & Business Development
  • Employment Type: Full Time, Permanent
  • Role Category: Retail & B2C Sales

Education

  • UG: Any Graduate
  • PG: MBA / PGDM in any specialization (preferred)

 

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Aorta Laboratories Private Limited is an equal opportunity employer and is committed to fostering a fair, inclusive, and respectful workplace. Employment decisions are made without discrimination based on race, color, ancestry, religion, gender, sex, national origin, age, marital status, disability, sexual orientation, gender identity, veteran status, or any other characteristic protected by applicable law. Qualified applicants are considered in a manner consistent with legal and regulatory requirements, including those relating to criminal history, where applicable.

We are committed to providing reasonable accommodations to applicants with disabilities or special requirements during the recruitment process. Candidates who require accommodation are encouraged to inform us so that appropriate support can be provided.

Aorta Laboratories does not accept unsolicited resumes from recruitment agencies or third-party search firms. Please do not forward resumes to Aorta job postings, employees, or company locations. Aorta Laboratories is not responsible for any fees or obligations associated with unsolicited agency submissions.

We believe that a diverse workforce strengthens our organization and enhances our ability to serve patients, healthcare professionals, and partners effectively. Aorta Laboratories is committed to building an inclusive workplace where all employees feel valued, respected, and supported throughout their careers.

Aorta Laboratories welcomes applications from individuals at all stages of life, including those who are expecting or planning families. As an India-based organization operating across multiple regions, proficiency in English is required for all roles to support effective collaboration, communication, and compliance across the Company.

Please read our hiring process before applying. If your resume/CV does not meet our criteria, we may not be able to contact you.

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Area Sales Manager (ASM)
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